When discussing why the pharmaceutical industry does not use social media, Andrew Spong (@andrewspong), one of the best known names on the health care social media circuit once tweeted, “Without the change in mindset, for pharma SM can be akin to trying to hold a conversation through the sealed doors of a blast shelter” […]Read More Sealed Doors of Bomb Shelters
When I meet colleagues and acquaintances who spent 35-40 years in the pharmaceutical industry, I am always eager to know how things changed over the decades and shaped up the way they currently are. My surprise that things have been more or less the same over all these decades is overcome only by my disdain that […]Read More Wither Commercial Excellence Without Sales Force Excellence?
The future has bewildered man ever since he walked the Earth. The absence of the ability to see the future forced us to learn from history. Observing events unfolding in chronology and consequence can teach us to expect what tomorrow may hold for us as a consequence of our doings today. As more lies at […]Read More Is Technology Adoption the Pharma Marketing Future?