At the IDMA Marketing and Sales Conference in Mumbai last week, I spoke on “Using digital to create customer engagement’ – a topic close to my heart. I began by talking about how customer engagement is a topic that pharma discusses in posters glued on office walls, on slides of senior executives and in leisure. […]Read More Differentiation through Customer Engagement and Experience
As I meet more people and discuss their digital ideas and strategy, I think Pharma looks at digital through the wrong lens. The question I am often asked is: “This is my business model, how can tech help?” I think trying to answer the question framed that way cannot lead to the write answers. It […]Read More Pharma’s Digital Lens
Two unrelated new articles caught my attention last week. The first one was about a prominent Indian pharmaceutical company who seemed to have got into the news for their digital strategy. The second one was a comparison of prices for mobile data across the world. The first news article about the digital strategy of a […]Read More Digital Awareness to Digital Utilitarian
Whether Amazon succeeds in the healthcare market, or not, remains to be seen, but the reason I believe healthcare is about to get ‘Amazonized’ is because of what Chris Holt, Amazon’s leader of Global Healthcare said recently. “When we think about the healthcare space, our overall philosophy of obsessing around the customer has served us […]Read More ‘Amazonization’ of Healthcare
A few weeks ago I had the opportunity to talk to a group of mid-level pharma marketers on what marketing means in a digital world and how the rules of the game have changed. I began by asking them what they thought was the basic purpose of a marketer. They responded in their own ways […]Read More The Digital World – Be there or be square!
Digital Darwinism is when technology and society evolve faster than an organization can adapt. Digital Darwinism is a fate that threatens most organizations in almost every industry, but particularly in the pharmaceutical industry in India.Read More Digital Darwinism
Recently I decided to buy a laptop. As I looked around for the right one, I realized how little I knew about hardware. Having always used a company provided one, it was one of the things I had never bothered to educate myself on. As I always do for most things that I know nothing […]Read More Selling in a digital era