Successful innovation is seen as one of the most important means through which the global pharmaceutical industry competes and grows, especially in the current era of the knowledge economy. Since its inception, the industry has always aimed to achieve innovation led growth. This is because a direct causal link is often assumed between innovation and […]Read More Impact of declining R&D on innovation
This week, the pharmaceutical industry around the world and in India bore witness to how prices of medicines were decided more as a matter of executive grit and determination than any other factor that affects market dynamics. When the chief of India’s top pharmaceutical company, Cipla Ltd., announced an up to 75% cut in prices […]Read More “Why join the Navy if you can be a pirate?”
While interacting with students at the SIES College of Management in Mumbai recently, I was faced with interesting questions. There were many questions on the health policy of the Govt. of India or the lack of it. One question intrigued me. It came from a smart young student who wanted to know what that one […]Read More Human Capital in the Health Care Industry
The future has bewildered man ever since he walked the Earth. The absence of the ability to see the future forced us to learn from history. Observing events unfolding in chronology and consequence can teach us to expect what tomorrow may hold for us as a consequence of our doings today. As more lies at […]Read More Is Technology Adoption the Pharma Marketing Future?
The Future of Healthcare is a debate that can inflame the imagination. There is so much to be done, so much to be achieved in so little time! A topic about which everyone has an opinion also generates unlimited ideas. Ideas worth spreading. And spread TEDx did! In Maastricht, Netherlands, earlier this week on April […]Read More God to Guide; Patient to Participant – Lessons from TEDx Maastricht
An environment of relentless challenge and change is the norm for pharmaceutical and healthcare companies. Despite critical need and high demand for its products, the industry remains under pressure from physicians, patients and regulators to deliver more effective treatments at lower cost. It is well known that the current business model, based on development and […]Read More Is Pharma doing a Rip Van Winkle?
There was a man named Vasculo D’mage who lived life like there was no tomorrow. So much the better, since Vasculo did not have too many tomorrows. His king-sized lifestyle caused Vasculo to develop high blood pressure. After bouts of dizziness and headaches, Vasculo was hauled off by his wife, to a doctor who pronounced […]Read More PHARMA FUTURE: Is Pharma Geared Up for the Future?