In the service of the people

Pharma executives, especially those selling generics, constantly seek salvation through differentiation for their products. Even then, surprisingly, they never consider services. Conventional marketing wisdom informs us that when brands cease to differentiate, salvation lies in services. Yet, pharma seems unmoved by conventional wisdom, continuing to pursue marketing products while desperately seeking differentiation. In an environment […]

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Health, Care and Services

Consumerism, genomics and the Internet are probably three predominant trends impacting health care in recent years. All three are radically altering how health is defined and delivered. During my conversations with pharmaceutical executives, hospital administrators, doctors, paramedical personnel, service providers/vendors to the health care industry and patients, most thoughts congregate towards one macro point. They […]

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