In the service of the people

Pharma executives, especially those selling generics, constantly seek salvation through differentiation for their products. Even then, surprisingly, they never consider services. Conventional marketing wisdom informs us that when brands cease to differentiate, salvation lies in services. Yet, pharma seems unmoved by conventional wisdom, continuing to pursue marketing products while desperately seeking differentiation. In an environment […]

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Impact of declining R&D on innovation

Successful innovation is seen as one of the most important means through which the global pharmaceutical industry competes and grows, especially in the current era of the knowledge economy. Since its inception, the industry has always aimed to achieve innovation led growth. This is because a direct causal link is often assumed between innovation and […]

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