Recently, I did an interview with MedicinMan on digital technology, its applications in health care and its adoption by the pharmaceutical industry. The interview, published earlier in MedicinMan, is reproduced below: Q : What exactly is digital? Digital technology is an amazing system whereby information (words and images) are stored in the form of code. This […]Read More Slaying the Digital beast
For the Indian pharmaceutical industry, ‘challenge’ has come to be its middle name. While for one part of the industry it is to create newer and better medicines for the diseases of tomorrow, for the rest of it; the challenge is simply to get to that tomorrow. 40 years after India aspired for self-sufficiency in […]Read More “Challenge” – Pharma’s middle name
After the Right to Work, the Right to Food and the Right to Education were introduced by the earlier govt, they were duly criticized by a section of the polity as encouraging govt spending at a time of a burgeoning fiscal deficit. The new government – which consists of many of those critics – now […]Read More The Right to Health or the Right to stay Unhealthy?
Rapid change across the pharmaceutical industry in India is causing many companies to re-evaluate their sales and marketing strategies. The rampant generic nature of the market leaves it commoditized with little to no leg-room for branding and differentiation. The threat of price control and loose IP laws discourage the launch of innovative products leaving little […]Read More A pinch of creativity and a fist full of commercial effectiveness
When I meet colleagues and acquaintances who spent 35-40 years in the pharmaceutical industry, I am always eager to know how things changed over the decades and shaped up the way they currently are. My surprise that things have been more or less the same over all these decades is overcome only by my disdain that […]Read More Wither Commercial Excellence Without Sales Force Excellence?
The pharmaceutical industry is often thought of as tired and old because of its risk-averse nature. Hardly anything exciting or ‘game-changing’ happens in it. However, it appears that around the bend lies a stormy time that will test the mettle of its leaders. Over the last few days at least three very important developments took […]Read More Indian Pharma’s Day of Reckoning
While interacting with students at the SIES College of Management in Mumbai recently, I was faced with interesting questions. There were many questions on the health policy of the Govt. of India or the lack of it. One question intrigued me. It came from a smart young student who wanted to know what that one […]Read More Human Capital in the Health Care Industry
The future has bewildered man ever since he walked the Earth. The absence of the ability to see the future forced us to learn from history. Observing events unfolding in chronology and consequence can teach us to expect what tomorrow may hold for us as a consequence of our doings today. As more lies at […]Read More Is Technology Adoption the Pharma Marketing Future?
Consumerism, genomics and the Internet are probably three predominant trends impacting health care in recent years. All three are radically altering how health is defined and delivered. During my conversations with pharmaceutical executives, hospital administrators, doctors, paramedical personnel, service providers/vendors to the health care industry and patients, most thoughts congregate towards one macro point. They […]Read More Health, Care and Services
The Future of Healthcare is a debate that can inflame the imagination. There is so much to be done, so much to be achieved in so little time! A topic about which everyone has an opinion also generates unlimited ideas. Ideas worth spreading. And spread TEDx did! In Maastricht, Netherlands, earlier this week on April […]Read More God to Guide; Patient to Participant – Lessons from TEDx Maastricht