The future has bewildered man ever since he walked the Earth. The absence of the ability to see the future forced us to learn from history. Observing events unfolding in chronology and consequence can teach us to expect what tomorrow may hold for us as a consequence of our doings today. As more lies at […]Read More Is Technology Adoption the Pharma Marketing Future?
The Future of Healthcare is a debate that can inflame the imagination. There is so much to be done, so much to be achieved in so little time! A topic about which everyone has an opinion also generates unlimited ideas. Ideas worth spreading. And spread TEDx did! In Maastricht, Netherlands, earlier this week on April […]Read More God to Guide; Patient to Participant – Lessons from TEDx Maastricht
An environment of relentless challenge and change is the norm for pharmaceutical and healthcare companies. Despite critical need and high demand for its products, the industry remains under pressure from physicians, patients and regulators to deliver more effective treatments at lower cost. It is well known that the current business model, based on development and […]Read More Is Pharma doing a Rip Van Winkle?
There was a man named Vasculo D’mage who lived life like there was no tomorrow. So much the better, since Vasculo did not have too many tomorrows. His king-sized lifestyle caused Vasculo to develop high blood pressure. After bouts of dizziness and headaches, Vasculo was hauled off by his wife, to a doctor who pronounced […]Read More PHARMA FUTURE: Is Pharma Geared Up for the Future?