Image: Netflix Who says a series has to be seen sequentially? Netflix doesn’t. If it gets this right, no two people will watch its new series Love, Death + Robots in the same way. That is content magic. Netflix is perfecting the art of giving the power of content consumption to its subscribers. It’s all […]Read More Content and Power
As I meet more people and discuss their digital ideas and strategy, I think Pharma looks at digital through the wrong lens. The question I am often asked is: “This is my business model, how can tech help?” I think trying to answer the question framed that way cannot lead to the write answers. It […]Read More Pharma’s Digital Lens
Two unrelated new articles caught my attention last week. The first one was about a prominent Indian pharmaceutical company who seemed to have got into the news for their digital strategy. The second one was a comparison of prices for mobile data across the world. The first news article about the digital strategy of a […]Read More Digital Awareness to Digital Utilitarian
Thanks for joining me! Good company in a journey makes the way seem shorter. — Izaak WaltonRead More The Journey Begins
What’s new in 2019? Nowadays, the most significant impact on the Indian industry is anything that happens in the US, more so, since most Indian majors have more than 50% revenue dependence on that market. Trend 1: 2017-18 saw most of these companies build a very differentiated portfolio that included biosimilars, complex generics and differentiated […]Read More Will 2019 be more of the same for pharma?
Changes in pharma marketing will be profound with the advent of technology. Digital marketing will allow pharma marketers to engage the customer in very meaningful ways which were not always possible through the work of sales reps. While sales reps are important in the scheme of things, they are but one channel. In-clinic time with […]Read More Don’t make it feel like it’s marketing
Whether Amazon succeeds in the healthcare market, or not, remains to be seen, but the reason I believe healthcare is about to get ‘Amazonized’ is because of what Chris Holt, Amazon’s leader of Global Healthcare said recently. “When we think about the healthcare space, our overall philosophy of obsessing around the customer has served us […]Read More ‘Amazonization’ of Healthcare
In early June, the government think tank Niti Aayog unveiled its discussion paper on national strategy on Artifical Intelligence (AI) which aims to guide research and development in new and emerging technologies. While the paper per se focuses on five sectors for India — healthcare, agriculture, education, smart cities and infrastructure and transportation, this post will […]Read More India looks to Artificial Intelligence to solve Health Infra Problems
The first time I heard the term ‘digital economy’ in the medical context, it was from a reputed doctor who was a co-panelist and speaker at a company town hall event on digital marketing. It did not surprise me one bit that the doctor knew more about the digital economy than most of the pharma […]Read More The Digital Economy
Towards the end of March, GSK found itself becoming the top contender for Pfizer’s Consumer Business. There was much speculation of how GSK CEO Emma Walmsley would find the $20 billion that Pfizer had reportedly valued its business at. However, within 24-48 hours, not only did GSK back out of bidding at Pfizer’s auction, it […]Read More Is GSK shedding legacy to build its future?