Platforms and Patient Centricity

Today, a pharma executive said he was proud of the patient-centricity that he inculcated in his team. I asked him if his team would recommend a competitor’s brand to a patient who couldn’t afford theirs, or point the patient to a better doctor who didn’t Rx their brand? Would they walk his talk? If they […]

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Data, Distribution and Discounts: E-pharmacies and Pharma

Pharma and healthcare organizations need to constantly revisit their company culture and its agility to respond to policy changes. Enabling culture to embrace such change is technology and innovation. Industry, needs to invest in and work alongside enterprising startups in order to yield strategic dividends. One such collaboration was in the news today. Although speculative, […]

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Content and Power

Image: Netflix Who says a series has to be seen sequentially? Netflix doesn’t. If it gets this right, no two people will watch its new series Love, Death + Robots in the same way. That is content magic. Netflix is perfecting the art of giving the power of content consumption to its subscribers. It’s all […]

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India looks to Artificial Intelligence to solve Health Infra Problems

 In early June, the government think tank Niti Aayog unveiled its discussion paper on national strategy on Artifical Intelligence (AI) which aims to guide research and development in new and emerging technologies. While the paper per se focuses on five sectors for India — healthcare, agriculture, education, smart cities and infrastructure and transportation, this post will […]

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