Platforms and Patient Centricity

Today, a pharma executive said he was proud of the patient-centricity that he inculcated in his team. I asked him if his team would recommend a competitor’s brand to a patient who couldn’t afford theirs, or point the patient to a better doctor who didn’t Rx their brand? Would they walk his talk? If they […]

Data, Distribution and Discounts: E-pharmacies and Pharma

Pharma and healthcare organizations need to constantly revisit their company culture and its agility to respond to policy changes. Enabling culture to embrace such change is technology and innovation. Industry, needs to invest in and work alongside enterprising startups in order to yield strategic dividends. One such collaboration was in the news today. Although speculative, […]

Differentiation through Customer Engagement and Experience

At the IDMA Marketing and Sales Conference in Mumbai last week, I spoke on “Using digital to create customer engagement’ – a topic close to my heart. I began by talking about how customer engagement is a topic that pharma discusses in posters glued on office walls, on slides of senior executives and in leisure. […]

Content and Power

Image: Netflix Who says a series has to be seen sequentially? Netflix doesn’t. If it gets this right, no two people will watch its new series Love, Death + Robots in the same way. That is content magic. Netflix is perfecting the art of giving the power of content consumption to its subscribers. It’s all […]

The Journey Begins

Thanks for joining me! Good company in a journey makes the way seem shorter. — Izaak Walton

Will 2019 be more of the same for pharma?

What’s new in 2019? Nowadays, the most significant impact on the Indian industry is anything that happens in the US, more so, since most Indian majors have more than 50% revenue dependence on that market. Trend 1: 2017-18 saw most of these companies build a very differentiated portfolio that included biosimilars, complex generics and differentiated […]

India looks to Artificial Intelligence to solve Health Infra Problems

In early June, the government think tank Niti Aayog unveiled its discussion paper on national strategy on Artifical Intelligence (AI) which aims to guide research and development in new and emerging technologies. While the paper per se focuses on five sectors for India — healthcare, agriculture, education, smart cities and infrastructure and transportation, this post will […]