This morning, I had an opportunity to spend time with some senior pharma executives, one particularly who had a profound impact on me during my early days in marketing. We had a very interesting chat on big data – especially real world evidence – its scope and possibilities in the way pharma marketing can evolve […]
Read More Scope of Real World EvidenceAs a digital brand coach, I am often asked about how the Pharma industry is adopting digital tools in both the Indian context and developed markets. While in the developed world (specifically the US), pharma has been quite progressive in adopting digital tools in customer facing functions, in India the adoption is more sporadic and […]
Read More Digital Onlookers to Digital Experts – The digital adoption continuumPharma executives, especially those selling generics, constantly seek salvation through differentiation for their products. Even then, surprisingly, they never consider services. Conventional marketing wisdom informs us that when brands cease to differentiate, salvation lies in services. Yet, pharma seems unmoved by conventional wisdom, continuing to pursue marketing products while desperately seeking differentiation. In an environment […]
Read More In the service of the people
