Scope of Real World Evidence

This morning, I had an opportunity to spend time with some senior pharma executives,  one particularly who had a profound impact on me during my early days in marketing. We had a very interesting chat on big data – especially real world evidence – its scope and possibilities in the way pharma marketing can evolve […]

Read More Scope of Real World Evidence

In the service of the people

Pharma executives, especially those selling generics, constantly seek salvation through differentiation for their products. Even then, surprisingly, they never consider services. Conventional marketing wisdom informs us that when brands cease to differentiate, salvation lies in services. Yet, pharma seems unmoved by conventional wisdom, continuing to pursue marketing products while desperately seeking differentiation. In an environment […]

Read More In the service of the people