Scope of Real World Evidence

This morning, I had an opportunity to spend time with some senior pharma executives,  one particularly who had a profound impact on me during my early days in marketing. We had a very interesting chat on big data – especially real world evidence – its scope and possibilities in the way pharma marketing can evolve […]

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In the service of the people

Pharma executives, especially those selling generics, constantly seek salvation through differentiation for their products. Even then, surprisingly, they never consider services. Conventional marketing wisdom informs us that when brands cease to differentiate, salvation lies in services. Yet, pharma seems unmoved by conventional wisdom, continuing to pursue marketing products while desperately seeking differentiation. In an environment […]

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Pharma’s Digital Lens

As I meet more people and discuss their digital ideas and strategy, I think Pharma looks at digital through the wrong lens. The question I am often asked is: “This is my business model, how can tech help?” I think trying to answer the question framed that way cannot lead to the write answers. It […]

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