An online course on digital marketing spread out over five days.
With the lockdown threatening to extend over the next few days or weeks, pharma companies are losing contact with key customers. Desperate to keep in touch, pharma is attempting a digital outreach, which sans a coherent strategy, results in random acts of digital which customers do not value. What then, do they value?
This series is meant to open up your minds, create ideas and provide input into alternate modes of engaging customers. Will customers engage online? What are they looking for? What can we do to create value? Some of these questions and more will be answered.
This course is organized around five webinars of 90 minutes each, which will be conducted on Zoom. The first 60 minutes will be a lecture/presentation followed by 30 minutes of Q&A and discussion.
I will provide you with reading material that is relevant for each module one day before the start of the module. The webinars will be recorded for participants who could not attend them live.
The details of the 5 webinars are as follows:
Module 1: Thinking differently in the “new normal”
- What has changed?
- Are old models relevant?
- How to think like winners
Module 2: What influences my customers?
- Customers buying behaviour
- What do customers respond to?
- How to influence them online?
Module 3: Develop a well-informed marketing judgement
- Are your marketing plans evidence/data based
- How to manage risk in those plans
- Resource allocation in the new normal
Module 4: The added complexity of remote reach
- Engaging customers remotely
- The importance of data
- The importance of soft skills
Module 5: Are we winning?
- Digital reach – context, content, channels
- KPIs and Metrics
Who should attend: Product Managers, Marketing Managers, Medical Affairs Managers.
Batch size: 20 only (we will have multiple batches).
The first batch starts on April 18th 2020 from 11:00 am – 12:30 pm. I will reach out to you with more details after you register via this Google form.
UPDATE: After a few people attended this series, here is some feedback that you might want to read.