After my post on why product websites seldom serve as advertising platforms for allied product/services, I did a little looking around. Spoke to my good friend Anupama Raosingh too! And what an ocean of information that happened to lead me to! Tons of blogs out there talking about how The Long Tail is applicable -or not- to pharmaceutical marketing, how social activity networks should be used to propagate patient interaction in those millions of little groups of patients with “nichefied” diseases/conditions. I am sure the same principle can apply to doctor groups too. As pharma marketers, we CAN help create these groups and also link that network to the relevant med specialist/clinicians. Maybe there can be boards where these specialists respond to patient queries. Can the industry help the long tail to wag?
5:39 PM
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