Feedback on the Webinar Series

“Digitally Engaging Customers” – the webinar series has successfully completed one batch and is halfway into the second batch. We will complete the second batch on May 10th and begin the third batch on May 16th. For those of you who are interested in first-hand feedback of participants, here are some testimonials that I received. […]

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WFH : Empathy and Experience

Work From Home (WFH) is a pretty new experience for a vast majority of the Pharma world, especially since it now involves the field force as well. This is as much a necessity as it is unprecedented which leaves one wondering how the industry will emerge when all the dust settles down. At the moment, […]

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Saving lives through a digital nudge

Recently while mentoring a digital health start up that I invested in, the founder asked me a very interesting question. He was curious about the potential role/interest for pharma in the use of digital tools to hand-hold patients through their chronic diseases. This is a very important question and one that fundamentally displays the difference […]

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Scope of Real World Evidence

This morning, I had an opportunity to spend time with some senior pharma executives,  one particularly who had a profound impact on me during my early days in marketing. We had a very interesting chat on big data – especially real world evidence – its scope and possibilities in the way pharma marketing can evolve […]

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In the service of the people

Pharma executives, especially those selling generics, constantly seek salvation through differentiation for their products. Even then, surprisingly, they never consider services. Conventional marketing wisdom informs us that when brands cease to differentiate, salvation lies in services. Yet, pharma seems unmoved by conventional wisdom, continuing to pursue marketing products while desperately seeking differentiation. In an environment […]

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Platforms and Patient Centricity

Today, a pharma executive said he was proud of the patient-centricity that he inculcated in his team. I asked him if his team would recommend a competitor’s brand to a patient who couldn’t afford theirs, or point the patient to a better doctor who didn’t Rx their brand? Would they walk his talk? If they […]

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Data, Distribution and Discounts: E-pharmacies and Pharma

Pharma and healthcare organizations need to constantly revisit their company culture and its agility to respond to policy changes. Enabling culture to embrace such change is technology and innovation. Industry, needs to invest in and work alongside enterprising startups in order to yield strategic dividends. One such collaboration was in the news today. Although speculative, […]

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